How We Work?

The 6 principles of our process

What do we do and what makes us different? We did an internal exercise of mapping out our offer, our philosophy and our attitude towards our clients’ main questions connected with the implementation of an innovative process within their business. This lead us to define the 6 principles of our process:


“Does this process fit our needs and expectations?”
“Is it compatible with our business activity?”

Our process is adaptative. It is characterized within a co-defined project plan in accordance with the business plan, short- and long-term objectives, structure and dynamics of the company, as well as the needs and expectations of all departments involved. This allows us to collaborate with companies of all sizes and sectors, obtaining results with projects both of long– and short-term duration, adjusting the proposal to budget and to specific needs, and defining the project’s scope: phases, gateways and degree of detail and development of final results.


“How can the process and the results permeate the company’s daily life?”
“How can the company’s experts contribute to the process?”

Our process is participative. The bridge between the company and the on-going project is built through predefined activities, whether specific moments in the course of the project or full-time co-design. These activities stimulate the exchange of knowledge, the construction of a common understanding and collective thinking. The synergy between process and company experts, built during the project, promotes the correct implementation of results.


“How can we do things differently from our competitors?
“How can we find solutions out of the box?”

Our process seeks breakthrough insights. The main point is being able to leave the comfort zone and helping companies learn from unfamiliar situations. By understanding things from another viewpoint and breaking paradigms, the process establishes a starting point for differentiation and innovation. When this becomes a practice, companies begin to see possibilities “between the lines”, discovering that by cross-referencing peripheral information with their expertise and know-how, it is possible to create new perspectives for innovation and enrich their processes and strategies.

“How can we stand out meaningfully?”
“How can we make people prefer us?”

Our process is focused on and inspired by people. Our main goal is to propose relevant and meaningful innovations, so your company stands out not only by being innovative but by establishing long-lasting bonds with its customers. To achieve this, we combine two aspects: (1) method: find the best way (tactics and tools) to approach and capture information; (2) analysis: focus on qualitative issues with a differential, those not usually considered in quantitative studies.

“At what point does the exploration of innovative concepts become compatible with our production and financial constraints?”
“Will the result still be innovative after coming through constraints?”

Our process places “values” above all. To make an innovative action viable (considering manufacturing and profit) and consistent (of relevant value to end-users) it is essential to manage constraints, that is: (1) by introducing them into the project at an opportune moment so that their presence represents a challenge and not a limit; (2) by placing “values” above any negotiation, so that all changes are made with a view to their preservation.

“Is your contribution limited to drivers and concepts or can you assist throughout the completion of definitions and market implementation?”
“How can we ensure that the proposed innovation values are maintained as the project unfolds?”
“How can we use all this internally?”

Our process is not limited to a specific step or phase. It begins in discussion with the company and may end when the product comes to market. Regardless of how far our contribution extends, depending on business needs and expectations, our goal is to shape tools that enable the company to effectively and precisely ensure continuity. The implementation of a “complete process” ensures that all previously defined “values” maintain a significant impact and a sustainable equilibrium in the final product/service, bringing optimal return to the company in the short term (continuity) and in the long term (longevity).