QUIERO TV started broadcasting in Spain in the end of 1999 and was the second European Company to offer the service of Digital terrestrial television (DTTV or DTT). QUIERO TV gained differentiation from competitors (that operated through cable or satellite) not only through its service (that did not required special connection), but also for being the only television offering connection to internet through a decoder, handled with a wireless keyboard and all the necessary equipment for web navigation. A friendly, modern and fun approach, as part of brand’s DNA, drove QUIERO TV to celebrate their second year in the market with a connection kit completely out of ordinary, with a design that was aligned with the spirit of the brand.

During the year of 2000, along with Proyecto Genus, we developed the entire new connection kit for QUIERO TV. For the design conception of all components, brand’s language and communicative codes inspired shape and style. The decoder, the remote and the infra-red keyboard, incorporated very innovative functions for that time and sector: the decoder could be equipped with a Hard-Disk; the remote including the T9 typing system (typical of cellphones), allows to write messages and emails; and the keyboard incorporated a special joy-stick mouse.

Despite the advanced industrialization stage and prototyping, the new kit never reached the market. After only two years, QUIERO TV couldn’t go further. Under the domination of two digital satellite platforms (Vía Digital e Canal Satélite Digital) it was almost impossible to compete and to survive.

Paradoxically, the union of these two digital platforms gave origin to the CANAL+, a company that now, ten years after, struggles to survive under the threat of Digital terrestrial television.