loopSITO.jpg

We make innovation meaningful.

V-R-D-verde.png

Vision. Through our process we inspire change by delivering new strategic business visions.

Research. We conduct human-centric research throughout the whole process to reveal opportunities and inspire actions.

Design. We make visions tangible by the design of product and services.

We help our clients challenge the present and design their future


strategy-dot.png

Strategic innovation

Detect competitive opportunities and shape innovative solutions to strengthen strategic planning in the short and long term.

  • Envisioning the future

  • New business strategies

  • Customer Experience

applied-dot.png

Applied research

Understand behaviours by combining different viewpoints, uncover details that numbers don’t express and translate data into competitive actions.

  • Human centric research

  • Strategic drivers definition

  • Semiotics for market research

  • Co-creation and validation

design-dot.png

Product and service design

Make strategic solutions tangible through a human centric approach and develop, in synergy with clients, a plan for implementation.

  • Concept design & storytelling

  • Service system design

  • Product design & industrialization

  • Implementation advisory

edu-dot.png

Collaborative training

Disseminate new ways of thinking within your company while applying this approach to real challenges.

  • Fostering innovation culture

  • Design thinking dissemination

  • Human centric methodology

  • Educational programs

 

What people say about us


Pocket formats


 

The service dedicated to focused market research, where people's perspective acts as the key to discover new possibilities for your business.

The method for facilitated thinking, communication and problem solving to use with organisations, teams and individuals to achieve “lean forward meetings”.

 
 

Selected projects


barilla.png

We imagined the future of breakfast and packaged bread for Barilla customers

Through our human-centric approach we helped Barilla to envision how new consumer habits are shaping modes of consumption. This resulted in a wide variety of food concepts and product innovation that are gradually being released.


credem-banca-padded.png

We helped Credem bank put customers at the center of their digital transformation

To create the new app, users were directly involved in identifying essential features. Because there is nothing more personal than entering the bank from your smartphone.


logo-Lavazza_home.png

We imagined scenarios that create a link between coffee and wellbeing

What does it mean to associate coffee and wellbeing? In this project we gave shape to Lavazza’s vision regarding coffee and consumer’s wellbeing by creating a manifesto and a diverse range of concepts.


alpitour_home.png

We helped envisioning the future of the trade contact center integrating the strengths of diverse teams

To improve operational performance and elevate the quality of the experience for both travel agents and operators, we lead a participative process that resulted in a new service model that combines technological and organisational innovations.