JAGUAR CJ ACT ONE: OFFICE FURNITURE COLLECTION

In 1996, the “CAZZARO SpA“, a historical Italian producer of office furniture, signed a contract with “JAGUAR CARS LIMITED” (United Kindom) to produce a new program of exclusive furniture, entitled “JAGUAR by CAZZARO“. A limited edition product line dedicated to a very specific public that love to give a special touch to the business environment. To develop the project, we received a very strict briefing where the key-words defined by Cazzaro and by Jaguar Cars represented paradoxical values: craftwork and technology, classic and modern, tailored and industrialized. Values that should be merged in a series of products with exclusivity and quality.
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The project, based in the study of a very peculiar target and on the following translation of the desires and real needs into style specificities and feasible production, was a great challenge that led us to conceive a complete line of furniture elements for customized interior design.
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The main criteria to guide the process was to conceive each element with a method that would combine the great potential of mass production with the intervention of craftwork’s wisdom. This gave rise to new production processes never tried before, where 5 axes CNC millers and the artisan craft abilities would coexist in the same product. All this was possible thanks to the passion and work abilities of great specialists team, that together developed a line of furniture that was defined by the experts in the segment as “without compromise, only unique and inimitable quality”.
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