PETROBRAS FIND IN VRD A PARTNER FOR INNOVATING BUSINESS SEGMENT

We are now running an “innovation through design” project with PETROBRAS DISTRIBUIDORA, the second largest company in Brazil and the largest in the distribution of oil derivatives.

Starting last month, VRD‘s team is in a research full-immersion moment, for a better and “from other perspective” understanding of the business reality. As we believe innovation starts in the re-appropriation of things we dominate and in the rethinking of things we believe that we are convinced of. Exploratory tactics involve: human observation, semiotics interpretation, discussion groups, ideation sessions, rapid prototyping, among others. And what is more important, the involvement of company’s key players in the process.

What PETROBRAS DISTRIBUIDORA says:

“While searching for a consultant to help us rethink and innovate the way we act in a significant business segment, we arrived to VRD‘s project proposal, which, in addition of studying our market and proposing a customized solution, presented an interesting vision about brand and future to work in this segment.

We believe VRD’s work and expertise will help us understand better our market, our customers, the way purchasing process occurs and how people is connecting with our brand.

We believe that VRD’s methodology (research and design) will contribute significantly in developing strategies that really could make a difference in a commoditized market such ours”

Luciana Rodrigues
Petrobras Distribuidora S.A.