WORK more

  • How we work according to the type of business, size and profile
  • How we work according to the type of business, size and profile
  • We envison an agile, systemic and strategic innovation concept that brings tangible results from the outcome of joint efforts. Over several years of cooperative working with our clients, we understand that each company has its own organizational culture and each business moment brings its own challenges. Based on this learning, we decided to develop collaboration formats dedicated to specific needs and contexts. All of […]

  • Innovating one of today’s most challenging categories
  • Innovating one of today’s most challenging categories
  • Natura invests on Design Thinking and in the partnership with VRD to strategically rethink one of the most challenging categories of the beauty and personal care segment. The project, which began in November 2014, had the participation of over 70 consumer and was developed in constant exchange with Natura’s internal teams: Consumer Insights, Formulation Development, […]

  • Papaiz Black Padlock Innovating ordinary object.
  • Papaiz Black Padlock Innovating ordinary object.
  • PAPAIZ BLACK is the result of the collaboration between PAPAIZ and VRD, a joint effort to generate ideas for padlocks that would transcend the category usual limits, innovating products through a human centered research process. An extensive research covered the country and detected the need of a padlock to withstand extreme uses when placed in […]

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    NEWS more

  • RIZZATI Ferrara, la rinascita di un marchio italiano d’eccellenza.
  • RIZZATI Ferrara, la rinascita di un marchio italiano d’eccellenza.
  • Dal mese di Marzo stiamo collaborando con la RIZZATI Ferrara, rinomata azienda ferrarese produttrice di cioccolato e canditi ai più alti livelli del mercato italiano. La “RIZZATI Ferrara” dopo essere stata vittima della crisi, viene oggi rilanciata da una cordata di imprenditori ferraresi e la Caffe Pascucci che hanno visto nei fratelli Rizzati un patrimonio […]

  • ARCARIUS Luxguard at VRD Start-up S(p)EEDING
  • ARCARIUS Luxguard at VRD Start-up S(p)EEDING
  • Since February we are working with ARCARIUS Luxguard, a German start-up that produces luxury safes characterized by high-tech solutions, materials of the highest standard of quality and craftsmanship finishing dedicated to high-end hotels market. VRD has been commissioned to design and develop the strategies and products to the complex luxury segment, where the needs, expectations […]

  • SPOTTED – pocket strategic research module
  • SPOTTED – pocket strategic research module
  • One of VRD’s strengths is the research process focused on people. At each project, a research strategy is custom made according to the project’s challenge and the particularities of the context, and its execution and analysis are managed internally as part of the innovation process. Clients give value to the intelligence behind our research process, […]

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    POINT OF VIEW more

  • Il valore della semiotica nei processi d’innovazione
  • Il valore della semiotica nei processi d’innovazione
  • Una delle principali difficoltà nel mondo del business è quella di mantenere una coerenza tra ” quello che si pensa d’essere” e “come si è realmente percepiti” tramite la comunicazione, i prodotti ed i servizi offerti. Spesso il modo di comunicare, di instaurare un dialogo con il pubblico, può portare ad una percezione sfavorevole o […]

  • DESIGN METHODS: THEORY OR REALITY?
  • DESIGN METHODS: THEORY OR REALITY?
  • When we think of “method”, we usually and incorrectly think of a set of tools (procedures and techniques) that, used rigorously and systematically, lead us to the expected result. In fact, the “method”, precisely because of its divergence from a mathematical formula, does not promise results, but the direction when searching for a conclusion or an answer. As its etymological definition, “method” is – a way to a purpose.

  • VRD Research in 3 minuti
  • VRD Research in 3 minuti
  • Che osa facciamo? Come progettiamo? Scoprite cosa ci rende diversi. Con questo breve video vogliamo condividere la nostra visione ed il nostro modus operandi, passando per i 6 principi del processo che ha portato innovazione di design e servizi alle aziende con cui abbiamo lavorato.

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