not everything is what it seems
Electrolux Professional Electrolux Professional:
Design & Cuisine 2025

Parallel thinking, the recipe for innovative product platforms.
(260,8K PDF)
Timex Timex: “time perception” concept
Personal time overlapping society’s time.
The individuality of human beings sets down the rules.
(398K PDF)
Apple Splash Card “Splash Card” concept
Apple users, the argument for alternative new product platforms.