(interview for Fusion3 magazine www.revistafusion3.com 2nd edition’s article publication)
Why do you think it’s important for companies to work with studios such as VRDRESEARCH?
How do you find the experience of working with VRDRESEARCH?
Mauro Bianconi, Cazzaro, Italy:
“To collaborate with development and research studies in the creation of products is essential and no alternative ways are possible, the product has intangible value and as such, must be a result of a deep analyses of the client which orders the project, of its positioning and target”…
”The experience of working with VRDRESEARCH has been and is being an extraordinary journey, a way of collective growth which has involved all of our company’s resources and is being considered an intangible asset of our brand”…
”As living proof are the products designed for us, which have resisted economic war, social and financial earthquakes, and resisting is a question of character and genetics”. |
Luciano Valboni, Elecrolux Professional, Italy:
“The collaboration with studios such as VRDRESEARCH is important because allows us to find design solutions that are different from the ones normally processed in an entrepreneurial structure, thus creating new scenarios, which enables us to ponder on our positioning and much more important, offers us the possibility to decide upon new actions”...
“As the Director of Electrolux professional, the experience of the project “Design and Cuisine 2025”, developed inside of the IedStudio Lab, has enriched me professionally. Together we were able to create new situations in which the product/project thought for the future, contained all the productive consideration and hit the latent needs of the market, and this is called: INNOVATION”.
Eduardo Aledo, Johnson & Johnson, EUA:
“I believe that companies such as VRDRESEARCH, which presents innovative techniques in the design area deserves a special boost so its work proposal is quickly recognized”.
“The experience of working with VRDRESEARCH was very gratifying, its technique of capture and analyses is able to take their creative proposals to a higher level”. |
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