WORK more

  • How we work according to the type of business, size and profile
  • How we work according to the type of business, size and profile
  • We envison an agile, systemic and strategic innovation concept that brings tangible results from the outcome of joint efforts. Over several years of cooperative working with our clients, we understand that each company has its own organizational culture and each business moment brings its own challenges. Based on this learning, we decided to develop collaboration formats dedicated to specific needs and contexts. All of […]

  • Innovating one of today’s most challenging categories
  • Innovating one of today’s most challenging categories
  • Natura invests on Design Thinking and in the partnership with VRD to strategically rethink one of the most challenging categories of the beauty and personal care segment. The project, which began in November 2014, had the participation of over 70 consumer and was developed in constant exchange with Natura’s internal teams: Consumer Insights, Formulation Development, […]

  • Papaiz Black Padlock Innovating ordinary object.
  • Papaiz Black Padlock Innovating ordinary object.
  • PAPAIZ BLACK is the result of the collaboration between PAPAIZ and VRD, a joint effort to generate ideas for padlocks that would transcend the category usual limits, innovating products through a human centered research process. An extensive research covered the country and detected the need of a padlock to withstand extreme uses when placed in […]

  • more

    NEWS more

  • Rizzati Ferrara, the renaissance of an excellence Italian brand.
  • Rizzati Ferrara, the renaissance of an excellence Italian brand.
  • Since March we are collaborating with RIZZATI Ferrara, a renowned brand from the Italian city of Ferrara, producer of chocolates and candied fruits of the highest quality of the Italian market. After being one of the victims of the European crisis of recent years, the brand is being relaunched by a group of businessmen from […]

  • ARCARIUS Luxguard at VRD Start-up S(p)EEDING
  • ARCARIUS Luxguard at VRD Start-up S(p)EEDING
  • Since February we are working with ARCARIUS Luxguard, a German start-up that produces luxury safes characterized by high-tech solutions, materials of the highest standard of quality and craftsmanship finishing dedicated to high-end hotels market. VRD has been commissioned to design and develop the strategies and products to the complex luxury segment, where the needs, expectations […]

  • SPOTTED – pocket strategic research module
  • SPOTTED – pocket strategic research module
  • One of VRD’s strengths is the research process focused on people. At each project, a research strategy is custom made according to the project’s challenge and the particularities of the context, and its execution and analysis are managed internally as part of the innovation process. Clients give value to the intelligence behind our research process, […]

  • more

    POINT OF VIEW more

  • The value of semiotics in design innovation processes
  • The value of semiotics in design innovation processes
  • One of the major difficulties for a business is to maintain coherence between “how it thinks of itself” and “how it is perceived” through its communication, products and services. Frequently the manner of communicating, of establishing dialogue with the public, can bring about a misconception or a feeble idea of the brand’s values. The intention […]

  • DESIGN METHODS: THEORY OR REALITY?
  • DESIGN METHODS: THEORY OR REALITY?
  • When we think of “method”, we usually and incorrectly think of a set of tools (procedures and techniques) that, used rigorously and systematically, lead us to the expected result. In fact, the “method”, precisely because of its divergence from a mathematical formula, does not promise results, but the direction when searching for a conclusion or an […]

  • LEARNING BY DOING: EXERCISING WITH FOOD
  • LEARNING BY DOING: EXERCISING WITH FOOD
  • The design premise of ‘learning by doing’ is an essential approach in the formative processes due to a deep involvement in the transformation of a way of “thinking” in something “real”, useful and relevant for business. It also emphasizes the importance of “practice”. The fact that creativity is not an equation, it is just with […]

  • more